I Wandered Lonely As A Cloud | Analysis

I Wandered Lonely As A Cloud | Analysis Romantic poetry was strongly fascinated by feelings and the power of imagination. This inclination was mainly initiated by William Wordsworth who sought to change the face of poetry and the way his neoclassic predecessors perceived poetry. Wordsworth famously asserted his revolutionary views in the Preface to the second edition of the poetry collection called the Lyrical Ballads which was published in 1802. His ideas and aims mainly concerned the realms of language and subject within poetry. He rejected the neoclassical theory of poetry for its use of both upper-class subjects and unnatural poetic diction (Abrams 213). Although romantic poetry opposed the idea of rationalizing nature or approaching it in a scientific way, Wordsworth very much respected the law of nature and he did not seek to falsify it in his poems (Durrant 5). Nevertheless, he regarded the human mind as a tool, capable of achieving independence within the natural law; however not to refute it, but certainly able to transform it. William Wordsworth thoroughly asserted his ideas on subject and language of romantic poetry in his critical essay the Preface to the Lyrical Ballads. Thus subjects and principles proclaimed in the Preface to the Lyrical Ballads were henceforth reoccurring and omnipresent in Wordsworths work. This essay aims to illustrate that his poem I Wandered lonely as a Cloud embodies the revolutionary theory of poetry asserted in the Preface to the Lyrical Ballads. Moreover, it aims to show the intertextuality between the two compositions regarding highly romantic themes like nature, the simplification of language and the function of feelings. The first thing that strikes the reader, while reading the poem I Wandered lonely as a Cloud, is the choice of nature as a dominant subject and its exact description. The fact that William Wordsworth, like so many other romantic poets, utilized nature in his poems is likely to be originated in the contempt of the use of both elevated subjects and language. He thoroughly condemns the fact that the language of popular poetry during his time was full of gaudiness [6] and exaggerated, inane [6] diction. In the 1802 Preface to the Lyrical Ballads, he therefore argues that poetry should deal with materials from common life [7] in a [à ¢Ã¢â€š ¬Ã‚ ¦] language really used by men [7]. Wordsworths revolutionary ideas stood in direct contrast to the predominant neoclassic notion that serious language should only be applied while dealing with noble or aristocratic subjects (Abrams 213). Subsequently, Wordsworth strongly espoused the notion of purifying language [8] in order to bring the joy of p oetry to people who lead a more rural life [8] and do not understand the sublime terms used in neoclassic poetry. In light of this concept, it becomes more obvious why Wordsworth used nature as a main subject in his work, as he did in I Wandered lonely as a Cloud. The main reason is likely to be that people who lead a rural life tend to be closer to nature than the aristocratic part of the society who lives in the city. The detailed, yet simple description of the daffodils and the landscape surrounding them, in other words the immediate and direct feelings transmitted through nature, are probably better conceivable to rural people who are very much in touch with nature. It becomes therefore apparent that I Wandered lonely as a Cloud is not solely a nature poem or a mere depiction of landscape, but that nature functions as some sort of stimulus for a poet (Abrams 214) in order to think and experience an influx [11] of feelings. William Wordsworths idea of the spontaneous nature of feelings and the calm recollection of such is distinctly visible throughout the poem I Wandered lonely as a Cloud. In order to comprehend and grasp Wordsworths complex perceptions of how feelings are to be experienced and processed, it is inevitable to first look at some excerpts from the Preface of 1802, in which William Wordsworth asserts his view on the subject of feelings, tranquility and indeed imagination: I have said that Poetry is the spontaneous overflow of powerful feelings: it takes its origin from emotion recollected in tranquility: the emotion is contemplated till by a species of reaction the tranquility gradually disappears, and an emotion, kindred to that which was before the subject of contemplation, is gradually produced, and does itself actually exist in the mind. In this mood successful composition generally begins, and in a mood similar to this it is carried out. (1) Although Wordsworth describes a real poets feelings as spontaneous and powerful, he makes it very clear that a calm recollection of the original impressions or emotions is desirable. The feelings which enter a poets work are thus kindred to the immediate and original version of the feelings and cannot be regarded as uncontrolled or raw emotions (Sucksmith 150) anymore. Furthermore, Wordsworth describes a poet as someone who adapts an excessive habit of meditation [10] and is therefore capable both of mastering the overflow of feelings and later connecting feelings with thoughts. In a further chapter of his 1802 Preface, Wordsworth praises the state of enjoyment [50] a poet can reach by experiencing poetry in this way. The theory of poetic creation described above becomes very overt by dividing Wordsworths poem I Wandered Lonely as a Cloud into two parts. Lines 1 to 17 clearly depict the spontaneous overflow which the speaker, a poet himself, experiences while wandering along the lakeside in state of loneliness and passivity (Durrant 20). However, lines 17 and 18 of the poem signal a change in the poets perception of his experience. While I gazed and gazed (line 17) describes the initial and unreflective perception (Sucksmith 151) of the daffodils, it is the remaining part of line 17 and its succeeding stanza which indicate the meditative reflection on that perception (Sucksmith 151) by saying but little thought / What wealth the show to me had brought (lines 17-18). This last stanza thus illustrates both the calm recollection of the initial experience and the poets joy while contemplating and remembering these images and feelings in tranquility. This process of calm recollection can be seen in li nes 19 to 21: For oft, when on my couch I lie / In vacant or in pensive mood, / they flash upon that inward eye. The powerful state of enjoyment [50] caused by poetry and triggered by the initial and raw experience, as well as its later contemplation is, as described above, strongly accentuated in Wordsworths Preface to the Lyrical Ballads. It is also a reoccurring theme especially in the third stanza of the poem I Wandered Lonely as a Cloud. The speakers elevated emotional state becomes apparent in lines 14 to 16: Out did the sparkling waves in glee: / A poet could not be but gay, / In such a jocund company. In the last stanza, therefore in the period of recollection, the speaker still feels this joy, although it is a different kind of joy. It can be described as a more grounded, reflected and certainly less exuberant form of joy. The last three lines of the poem, lines 22 to 24, illustrate this different form of delight: Which is the bliss of solitude; / And then my heart with pleasure fills, / And dances with the daffodils. As has been illustrated by the comparison of excerpts of the 1802 Pr eface to the Lyrical Ballads concerning the processing of feelings and emotions and the respective passages of the poem I Wandered Lonely as a Cloud, William Wordsworths notion of poetic composition (Sucksmith 152) is highly visible and palpable in the aforementioned poem. In conclusion, I would like to stress how William Wordsworths 1807 poem I Wandered Lonely as a Cloud beautifully incorporates the many subtleties and visions concerning poetry that were asserted in the Preface to the Lyrical Ballads. In order to fully understand I Wandered Lonely as a Cloud, it is thus of great importance to know how Wordsworth sought poets to perceive and process feelings or which language is best to use in poetry. By interpreting the poem in light of Wordsworths, at that time, revolutionary views, the strong dependence and connection of I Wandered Lonely as a Cloud to the Preface becomes evident. [1401]

Investigating Cameron Balloons Essay

Cameron Balloons The first business I have chosen is Cameron Balloons. I have chosen this business because it seems interesting to me about investigating a hot air balloon manufacturer. Activity Cameron Balloons manufacture Hot Air Balloons, Inflatables and also Airships, which are also known as Blimps. Cameron Balloons are also known for their special shaped balloons, which they created. Cameron Balloons have diversified into making medical products for hospitals and nursing homes. Jim Howard from Cameron Balloons and surgeon Harry Espiner teamed up to make Espiner Medical Products Ltd, which were supplied with materials by Cameron Balloons. One of their medical products is called ‘Laparoscopic Sacs’, or ‘Lap Sacs’ in short. They help with tissue retrieval. They also produce hyperslide transfer sheets which easily help transfer patients from wheel chairs to beds. This means that Cameron Balloons operates in the secondary sector, because they do not get raw materials themselves, but they manufacture the materials and sell them. They have also diversified into making medical products and supply hospitals. Other businesses in this sector include: * Aerospace manufacturing * Car manufacturing * Clothing industry * Electronics * Engineering * Energy industries * Metalworking * Software engineering * Telecommunications Industry * Tobacco industry * The main customers involved with Cameron balloons would be hot air ballooners * The main competitors involved would be other hot air balloons manufacturers (See D1 – Cameron Balloons External Influences – Business Competitors for a list of cameron balloons’ worldwide competitors) * Cameron balloons only used to make hot air balloons just like any ordinary balloon manufacturer. In 1975, Cameron balloons began making special shaped balloons. Cameron balloons have also recently began making medical products * When Cameron balloons began making special shaped balloons, they became the biggest manufacturers of hot air balloons. They also expanded by diversifying into making medical products Location Cameron balloons’ location is in St. Johns Street in Bedminister, which is in Bristol. It has many travel links (for different common types of transport) and also has many points of interest nearby. Cameron balloons have chosen a good place for the business because: * There are many transport links close to the Cameron Balloons site. Lots of major roads, including the A38 and the A4, are close to the site, Bristol Airport is 9 kilometres away along the A38, the rail station next to the site, and the M32 is 5 kilometers away. These links are important for Cameron Balloons’ suppliers, customers and staff. Good rail links mean that heavy equipment and supplies can be brought in easily; good road and rail links give employees easy access to the site. Bristol’s air and sea links are also important as more than 80% of Cameron Balloons’ output is exported. * The site in Bedminster is large enough to allow the business to expand when it needs more space. * Cameron Balloons need employees with convenient access for them to get to work. It also needed a certain amount of experts in the aeronautical industry, which was quite simple as the airport was so close to the site. * Because Cameron Balloons is one of the biggest and best ballooning companies, the reputation of it helped to attract both skilled employees and new customers. * Because there are many points of interest nearby, it should be easy to find the location of the business It was a coincidence that the location of Cameron balloons was in Bristol, as this was where Don Cameron first started his business as a sole trader. Here is a map of Cameron Balloons’ location along with a smaller map showing the main roads: Here is another map showing areas of points of interest and travel links: Ownership Cameron Balloons is a private limited company (Ltd.). When Don started the business, he was a sole trader. Owners usually make their businesses private limited companies because there are more advantages than disadvantages. The advantages and disadvantages of a private limited company are: Advantages Disadvantages Protection of Limited liablilty Profits have to be shared out amongst a potentially larger number of people Owner isn’t personally responsible for companies debts No benefit from scale economies (e.g. bulk buying, cheaper borrowing e.t.c.) If business name is licensed, it cant be duplicated by someone else Owner is accountable to shareholders for the operation and profitability of the company More capital can be raised as no limit on number of shareholders Detailed legal procedures must be followed to set up the business – consuming time and money Cheap and easy to set up If the owner has to sell any of his shareholding, he could lose his business Owner is major shareholder Financial information can be inspected by any member of the public once filed with the registrar, including competitiors Owner can raise money from friends and family Owner can sell the business if he wants to Control of company cannot be lost to outsiders – shares only sold if all shareholders agree Easier to borrow money The business will continue to run even one of the owners dies, shares being transferred to another owner Aims & Objectives The main aims of Cameron Balloons are: * To make a profit * To expand * To be the biggest balloon manufacturers * To make 500 balloons in a year and hit a turnover of à ¯Ã‚ ¿Ã‚ ½10,000,000 * To improve the efficiency of their balloons to help improve performance and care for the environment * To provide hospitals with medical products to help patients There are objectives for each aim. Cameron Balloons are a successful company, so they don’t have to worry about surviving at the present time unless they get hard competition from another business and start making losses, so the business mainly focuses on making a profit. They are currently aiming to make 500 balloons a year and hit a turnover of à ¯Ã‚ ¿Ã‚ ½10,000,000, which is about à ¯Ã‚ ¿Ã‚ ½3,000,000 more than what they made in 1996. They want to make more sales than their competitors, and they have currently achieved this by manufacturing special shaped balloons. They are always trying to make a new special shape or improve the performance of their current balloons Cameron Balloons are an expanding company. They have diversified into producing medical products for hospitals. Marketed by Espiner Medical Products, Cameron Balloons have been producing ‘lapsacs’ which helps in tissue retrieval in operations. They also produce ‘Hyperslide’ patient transfer sheets, which are made from balloon fabric. The surface has no friction which helps to easily move patients from wheelchairs to beds. This could help Cameron Balloons as well as hospitals as Cameron Balloons can use their own balloon fabric, and if they have spare or scrap fabric after making balloons, they can make use of it, make profit and make less waste, which is good for the business, hospitals and the environment. Cameron Balloons wanted to become the largest balloon manufacturer in the world, which soon turned into a success after producing the first special shaped balloons. The first special shape balloon was built in 1975 and the company has produced more than 400 designs, including Disney’s Fantasia castle, a dragon, a space shuttle, several cows and numerous cans, houses and bottles. Cameron balloons always need to keep checking whether they are meeting their objectives. Only then will they be able to meet their aims. A way to help to check if Cameron ballons are meeting their objectives is by having objectives which are measurable. For example, if an objective of Cameron balloons is to make 40 balloons per month, then they can see after each month whether they are meeting their objective or not. If they are not meeting their objective, then they will know that they won’t meet their aim unless they make more balloons next month until they reach their objective and account for the previous month. But if an objective of Cameron balloons is to make more balloons than their competitor each month, then if they are meeting their objective, they still might not be successful. This is because even though Cameron balloons is ahead of their competitor, Cameron balloons won’t be making many balloons if their competitor is failing. Richer Sounds The second business I have chosen is Richer Sounds. I have chosen this business because I already have some knowledge about the business. Activity Richer Sounds sell entertainment systems. They sell their goods in three ways, which are from the stores directly, by mail order and over the internet. They had tried to diversify into selling telephones, musical equipment and videos. However, these were all unsuccessful. Richer Sounds is in the tertiary sector because it gets supplied by products but Richer Sounds don’t make the products themselves. Other businesses in this sector include: * Franchising * Restaurants * News media * Hotels * Consulting * Hospitals * Waste disposal * Real estate * Personal services * Business services * richer sounds’ main customers could be anyone as most people buy what richer sounds sell * richer sounds have lots of competitors. a competitor of richer sounds could be a retailer of anything that richer sounds sells. The main competitors could be the ones that are close to richer sounds. Richer sounds still have to keep in mind about other competitiors as well as lots of businesses sell their stock online. * Richer sounds have tried to diversify into selling other equipment, but failed, so they stay as a specialist of what they always sell * Because richer sounds hasn’t changed and stays as a specialist of certain equipment, it means they can provide better, specialist customer service, which is one of their main qualities Location Richer Sounds have 44 stores nationwide. Their first store was opened at London bridge walk in 1978 because Julian Richer was working in that area and bought the shop. After that, a store was opened in Stockport because people from Manchester were going to the London store, so if they made a store closer to them, it would mean less hassle for more people and more profit for Richer Sounds. Their main warehouse is in Lancashire. It has more than 74,000 sq ft of storage space. The products get distributed to all the stores or customers who bought something from Richer Sounds from the internet. The distribution director is Solomon Essah Essel. He and the employees that work with him are responsible for the storage and distribution of the goods in the warehouse. The warehouse is in a good location as it is near central England, and because richer sounds is a nationwide company, it means that the shops and customers can be supplied with not much hassle. It also has good travel links to hel p with delivering. Ownership Richer Sounds is an unlisted public limited company (Plc.). They became a public limited company so they could get limited liability benefits, so Julian Richer doesn’t become personally liable for the companies debts. But they do not put their shares on the stock market. This is because they do not need to get additional capital by giving their business away to people outside the business. The advantages and disadvantages of a Plc. are listed below: Advantages Disadvantages Same as Ltd. Expensive set up cost of all forms of business organisation considered Increased potential for raising finance by share issues or through other financial investors Due to public transfer of shares, more open to hostile takeover bids Due to size they can gain from Economies of Scale Tighter levels of regulation The Plc. can use its power/size to dominate a market, (e.g. purchasing competitors) Public ownership by minority shareholders does not provide them as owners with any real control of the business Large Plc.’s may suffer from diseconomies of scale By having limited liablility, the owner’s personal possessions (e.g. his/her house, car e.t.c.) can’t be taken to repay for the business’s debts. Many owners prefer choosing this type of liability. There is also unlimited liability. This can apply to sole traders, small businesses e.t.c. their personal posessions can be taken from them if their business gets into debt. Aims & Objectives Richer Sounds have aims and objectives to help keep the business moving forward. This is why they have a mission statement, which is shown below: RICHER SOUNDS MISSION STATEMENT 1. To provide second to none service and value for money for our customers. 2. To provide ourselves with secure well paid jobs working in a stimulating and equal opportunities environment. 3. To be profitable to ensure our long term growth and survival. Richer Sounds have many aims. The main one is to provide good customer service and provide good value products. Richer Sounds aim to reward employees and to be equal with everyone. Another main aim is to make a profit, which is the same with all profit making organisations. Richer Sounds don’t just pay salaries. They like it, and are generous in giving it. They also have bonus schemes for employees. Julian Richer, the chairman and David Robinson, the group managing director decide on ten goals for the business for the next 12 months which they want to achieve. One of Richer Sounds objectives is to keep the business fun. This keeps employees motivated and makes them work to their full potential. They also want to continually improve on customer service and produce new services. They also change the business to help it work more efficiently. Employees also get the chance to submit suggestions to richer sounds and they also get rewarded for it. Richer sounds also provide services for homeless people, by having touch screens available to them to help them find places where they can stay. Richer sounds need to make sure their objectives are measurable. For example, if richer sounds aim to get a certain amount of profit by the end of the year, then their objectives could be to get a certain amount of profit by the end of the month. This can help them to keep track and to help them see if they need to work harder or if they need to set a higher aim. A2 Activity One of the main differences between Cameron Balloons and Richer Sounds is that Cameron Balloons is a manufacturing company and Richer Sounds is a retailing company. Cameron Balloons also managed to successfully diversify into manufacturing medical products. Richer Sounds, however, tried to diversify into making telephones, musical equipment and videos, but failed. Location Cameron Balloons is situated in Bristol. It is good for this type of business because it has good transport links and it exports products as well, so it has a good location for doing business internationally. However, it isn’t a that much of a good position for doing business nationally, although it does have good road links. So overall, it does have a good location. The warehouse for Richer Sounds is located in Lancashire, which is a good position as it is near the midlands. It doesn’t do business internationally so they have chosen a very good position for the warehouse. It is also good to have the warehouse to be situated there because they deliver to stores all over England so it would be best to have the warehouse near the midlands. Ownership Cameron Balloons is a private limited company. The advantages and disadvantages for a Ltd. company are: Advantages Disadvantages Protection of Limited liablilty Profits have to be shared out amongst a potentially larger number of people Owner isn’t personally responsible for companies debts No benefit from scale economies (e.g. bulk buying, cheaper borrowing e.t.c.) If business name is licensed, it cant be duplicated by someone else Owner is accountable to shareholders for the operation and profitability of the company More capital can be raised as no limit on number of shareholders Detailed legal procedures must be followed to set up the business – consuming time and money Cheap and easy to set up If the owner has to sell any of his shareholding, he could lose his business Owner is major sharholder Financial information can be inspected by any member of the public once filed with the registrar, including competitiors Owner can raise money from friends and family Owner can sell the business if he wants to Control of company cannot be lost to outsiders – shares only sold if all shareholders agree Easier to borrow money The business will continue to run even one of the owners dies, shares being transferred to another owner Richer Sounds is an unlisted Public limited company. The advantages and disadvantages for a Plc. are: Advantages Disadvantages Same as Ltd. Expensive set up cost of all forms of business organisation considered Increased potential for raising finance by share issues or through other financial investors Due to public transfer of shares, more open to hostile takeover bids Due to size they can gain from Economies of Scale Tighter levels of regulation The Plc. can use its power/size to dominate a market, (e.g. purchasing competitors) Public ownership by minority shareholders does not provide them as owners with any real control of the business Large Plc.’s may suffer from diseconomies of scale The boxes in underlined italics do not apply to Richer Sounds as Richer Sounds is an unlisted public limited company Aims & Objectives Cameron Balloons’ main three aims are: * To survive or make a profit * To expand * To be the biggest balloon manufacturers Richer Sounds’ main three aims are: * To provide second to none service and value for money for their customers * To provide themselves with secure well paid jobs working in a stimulating and equal opportunities environment * To be profitable to ensure their long term growth and survival Richer Sounds make it easy for people to understand their aims and objectives because they have a mission statement. Cameron Balloons do not have a mission statement. A3 Activity Cameron Balloons have expanded by diversification into making medical products. They could also diversify again using their materials to make something else. Richer Sounds could keep trying to diversify until they manage to successfully diversify into doing something. It could benefit them just like it benefits Cameron Balloons. I think the main reason why it is easier for Cameron Balloons to diversify is that Cameron Balloons is a manufacturer, and Richer Sounds is a retailer. Location Cameron Balloons have expanded their business by diversification into medical products. They could also expand by opening a new site. This will double the amount of products they sell. They could also open it in the north since their current site is in the south. This will make it easier for national deliveries. Just like what Cameron Balloons can do, Richer Sounds could make another warehouse as it could be hard and complicated for them to distribute goods to 45 stores. As their warehouse is situated in the midlands, they could have their next warehouse in the north or south, the busiest area would be a suitable location. Ownership Cameron Balloons could become a plc as there are less major disadvantages. I think Richer Sounds shouldn’t change their type of ownership but keep it as it is because they don’t want anyone to buy their shares and because of this, they have less disadvantages as a plc., and would be better off as a plc Aims & Objectives The only similarity between Cameron Balloons’ main three aims and Richer Sounds’ main three aims is to make a profit, as they are both profit making organisations. From the other two aims, Cameron Balloons only focuses on the success of the business. However, Richer Sounds focuses on the wellbeing of the employees and the satisfaction of their customers. Both of the businesses need to have a mix of the aims. Cameron Balloons need to think more about the employees and their customers and Richer Sounds need to think about how the business could improve in the long term. B1 I will be describing three functional areas at Richer Sounds. The three functional areas I will be describing are: * Store Operations * Marketing * Customer Service Store Operations The head of the store operations is John Clayton, the operation and training director. He gets help from employees working in operations, distribution, the store service and repairs, stock control and Hi-Fi Direct. Some of the responsibilities of store operations are: * Setting each store’s budget * Checking that all the stores achieve their targets and taking action if targets aren’t being met * Communicating with stores * Deciding the minimum staffing level * Sorting out any problems with employees * Sorting out any other problems * Checking orders of stock * Organising store visits * Checking that store managers undertake health and safety risk assessments * Helping store managers and employees * Making stores suitable for the area that they are in. Marketing The marketing director is Claudia Vernon. The things that she does with the employees under her control do can be split into 4 main categories. These are: * Marketing * Design * Point of sale * Their website Customer Service John Clayton is the director of customer service, who is also the operations and training director. These are some of the things they have for customer service: * Knowledgeable and friendly staff * A national call centre * A corporate sales section * Mail order and web sales * An order line for free catalogues * Specialist customer service staff * A service and repairs section * Well laid out, welcoming stores with easy access * Demonstration rooms * Pets welcome policy * Competitive prices * 100% satisfaction guaranteed or money back * New products by known manufacturers * Full access to technical back-up and spare parts * Computerised stock control system * Web access in stores * Part-exchange scheme * A clear product key code * All repairs covered by a three month warranty * Till receipt customer questionnaire * Informative in-store catalogues * Free seasonal refreshments * Free delivery scheme * Mystery shopper scheme B2 How the three functional areas work together to support the business Operations keep everything organised and under control so there are no problems. This can help the other functional areas work better. The marketing area will be able to do its bit easier as the stock order has been checked and they know what they have to sell. The customer service area will then begin and they will try to help the customer as much as possible and resolve any problems. Example 1 (Operations) Operations organise visits to the stores to make sure everything is in order. If a store isn’t visited then something could happen without operations knowing. If an employee in the marketing department has an argument with another employee from the customer service department, and if the operations department does not sort this out, then both of the employees could be slacking on their jobs. If they slack on their jobs then the marketing department won’t be able to reach its targets. The customer service could also be a failure which would harm the business more as it involves interacting people from outside the business. This could cause losses in the store as less people could be going to it. The store may then close down. This would all be because the operations didn’t do their job properly. Example 2 (Marketing) Marketing is split up into 4 groups. If one of these areas doesn’t perform well, then that could affect the other groups and could affect the whole marketing area. The operations will have to sort this out as if it isn’t sorted out, then more work will be put on the customer service area, and if they can’t handle it, then the store could close down as above. Example 3 (Customer Service) If the customer service area isn’t performing well, then this could have a major impact on the business. This is because the employees are interacting with people from outside of the business. The business could lose a lot of customers in a short amount of time if customer service isn’t good as customers wouldn’t like the service and would stop going there and wouldn’t recommend others to go there. This could also make the store close down. If any store is disliked for some reason, then it could affect other Richer Sounds stores as well because they will be losing their reputation. B3 Richer Sounds’ main three aims are: * To provide second to none service and value for money for their customers * To provide themselves with secure well paid jobs working in a stimulating and equal opportunities environment * To be profitable to ensure their long term growth and survival How the functional areas work together to achieve the aims Aim 1 – To provide second to none service and value for money for their customers The operations area keeps things organised and make sure that stores aren’t performing less than expected. They also keep in contact with stores and the stock/prices of products are sorted and organised for the stores. Depending on the location of a store, it will be customised to adapt to the environment it is in. Any problems with store managers or employees will get sorted out. This makes things easier for the marketing area. The marketing area tries to make products sell by advertising, making them look attractive e.t.c. The customer service area tries to keep the customer satisfied. Aim 2 – To provide themselves with secure well paid jobs working in a stimulating and equal opportunities environment The operations area makes the jobs easier for the marketing area and the customer service area. They sort out any problems with store managers or employees. They set budgets for stores so they can sell products, but not buy too much. They make sure that the stores are achieving their targets, otherwise something will be done about it. They keep in contact regularly with stores and also visit them. The market area tries to make products sell and want the business to be successful. The customer service area tries to satisfy the customers so the business has an increase in their reputation. Aim 3 – To be profitable to ensure their long term growth and survival The operations area sorts and organises stock/prices of products are for the stores. Setting a budget for each store can help make a profit as well as preventing a loss. Setting targets for each store makes the employees work to their potential. Advice to store managers or employees can help a lot as it could get rid of a major problem, which could help the store improve. The market area tries to make products sell as much as they can. The customer service area try to keep customers satisfied as much as they can. C1 Richer Sounds do not call their employees by ‘staff’ or ’employees’. i think they do this because they want everyone to feel equal as much as they can, and not treat them like slaves. Also, instead of saying ‘head office’ they say ‘central office’ because ‘head office’ makes it sound more important to the others. Even though ‘central office’ makes it sound more important aswell, it is better than saying ‘head office’. Richer Sounds also use the term ‘career key timer (CKT)’ instead of ‘part-time’ as ‘part-time’ could make the part-tme employees think that they are only partly involved in the business. Instead of approaching customers by saying ‘can I help you?’ the employees use a better way which is by offering the customers a free cup of coffee or ice lolly. This is a good way to appraoch a customer as the customer will be happy that they are receiving free refreshments and at the same time can get help if they need it. Some different types of communication are: * Writing a letter * Recording a message * Reports * E-mail * Fax * Phonecall * Posting information on the internet * Meetings * Surveys * Face to face * Oral/Written feedback An example of written communication The employees are given the directors’ home numbers. This is because if they have a complaint then they can talk directly so the problem gets sorted out quickly. This helps the employees have private conversations aswell, which is why this method would be used for any problems or complaints. This also shows that the employees are trusted with these numbers and that they wont misuse them or give them out to any unknown person. An example of oral communication Meetings gather people together so that they can talk face to face and elaborate on any issues. This is an effective way of communication as more than just one person is bieng communicated, which saves time. People can also debate and have problems sorted out quickly ad effectiveley. How ICT is used to communicate and operate ICT is used in a variety of ways. Some of them are: * Customer service. This includes staying in contact with the customer until they are satisfied, helping them with product issues such as insurance, product support e.t.c. * Posting information on the internet, which could be on their website for customers, or other sites for others to see * Sending e-mails to people. Sometimes, this would be easier than going to meet the person as they could be a long distance away, or they may need to know the information as soon as possible. * Sending and sharing files with others. This saves time as people know where all the shared files are, and people don’t need to bother others for information * Having a network for ease of access for employees inside the business * Advertising * Organising products, prices, quantities e.t.c. More than one department is needed to sort these things out, so it is important that they keep in regular contact with each other * Support (this includes people from inside the business and outside the business). This also ranges from different types of communication, but ICT can be used a lot. Employees could help others who are facing a problem with ICT, they can sort out problems within the business and also outside the business C2 The functional areas need to keep in contact with each other and so do the staff inside a functional area for the business to avoid any problems.Examples of how communications methods are used inside a functional area include: * Employees could phone each other for convienece if they are a fair distance away * Someone may need to show a report to the other employees to help with improving the functional area * Someone may need to send an e-mail to another employee for privacy, or for more convinience * A meeting could be held for more convienience as instead of explaining the same thing to each employee repeatedly, it can just be explained once to all the employees together. This will also allow the employees to show their opinions regarding what is being said * Talking face to face can be useful for people talking in private, or if people arent far away so it would be easier to talk to them This is effective enough to run the functional area but it can be improved. Examples of how communications methods are used between functional areas include: * A manager could write a letter to another manager of a functional area * Julian Richer records a message weekly which all the managers can hear * Someone may need to show a report to others to help with improving the functional areas * Someone may need to send an e-mail to another employee for privacy, or for more convinience * A Fax could also be sent for the same reason as an e-mail * Employees could phone each other for convienece if they are a fair distance away The business needs to keep in contact with its customers and the other businesses it is involved with. Communcications methods used outside the business include: * An employee could write a letter to a customer for customer service * An e-mail could also be sent to a customer or another business such as a supplier * Phonecalls could be made to customers and other businesses for customer service or to sort out transactions e.g. with suppliers * Posting information on the internet may be useful for anyone. However, this can be a bad thing as rival businesses can find out about Richer Sounds and improve their own business * Surveys can be given to customers so Richer Sounds know where to improve on thei customer service * Talking face to face can help with transactions and helping customers * Advertising shows customers attractive products and prices. But this can also help rival businesses to improve on their advertising to get more customers aswell C3 Improvements which could be made to communications inside functional areas may include: * Being connected to a network so that people can stay communicated with each other and share files more easily Improvements which could be made to communications between functional areas may include: * Being connected to a network so that people can stay communicated with each other and share files more easily * Having surveys between employees to help improve on functional areas * To have a chat area for Richer Sounds’ employees only, so that they can all stay conneced to each other and help each other with problems within the business Improvments which could be made to communications outside the business may include: * Feedback. If Richer Sounds do this then they will know how to improve on their services * Having a chat area in which Richer Sounds’ customers and employees can have general conversations. This could be done by allowing people to register onto the Richer Sounds site and having an available chat area D1 Cameron Balloons External Influences Business Competitors Cameron balloons have worldwide competitors. This is because they are a large company, exports goods to customers abroad and they also have a partner in the United States, which is called Cameron Balloons US. Here is a list of some of the competitors of Cameron balloons Europe – UK Lindstrand Rest Of Europe – Excluding UK Ballonbau Worner Balony Kubicek Ultramagic Balloons US Aerostar Avian Balloon Corporation Firefly Balloons Head Balloons Australasia Kavanagh Balloons Germany Schroder As I have shown above, Cameron balloons has about nine competitors. However, Cameron balloons is a very successful company so it is hard for some companies to compete with Cameron balloons. This can narrow the list of competitors down for Cameron balloons. So Cameron balloons’ main competitors are: * Lindstrand * Ultramagic Balloons * Aerostar * Schroder Economic Conditions * Changes in interest rates * Changes in exchange rates * Inflation * The amount of unemployment * Changes in government tax Environmental Constraints * Noise Pollution * Air Pollution * Waste Pollution * Global Warming Richer Sounds External Influences Business Competitors Richer sounds have many competitors. This is because they have a large amount of products with different manufacturers. They sell products from approximately 140 different manufacturers and also sell approximately 50 different types of products. This means that their list of competitors would be very big. Although richer sounds have many competitors, they still have an advantage over some of their competitors. This is because richer sounds are specialists in certain equipment. Economic Conditions * Changes in interest rates * Changes in exchange rates * Inflation * The amount of unemployment * Changes in government tax Environmental Constraints * Noise Pollution * Waste Pollution * Global Warming * Waste Electricity D2 + D3 Impact Of Changes In External Influences To Cameron Balloons And What Is Done About It Business Competitors Cameron balloons is a very successful company and is about twice as big as its main competitor. It has also diversified into making medical products. So there isn’t much to worry about unless the competitor starts to rapidly gain more profits and expand. Economic Conditions * If interest rates go higher, and if Cameron balloons make a loan, then they will have to pay more back to the financiers. This would put them in a big dilemma if they stopped making profits. So if interest rates go lower, then that would be the best time to make a loan * If exchange rates change, then this can affect Cameron balloons depending on whether the pound is stronger or cheaper. For example, if the pound is stronger than the dollar, then the prices of imports from America will be cheaper and the prices of exports will be more expensive to American customers. But if the pound is weaker than the dollar, then imports from America will be more expensive, and exports will be cheaper to American customers. So Cameron balloons will benefit more if the pound is stronger. This is because they order materials in the UK, so there is no need for imports, but if they did import, then it would be cheap, and also, when they export, they would get more money from their customers * Inflation will mean that Cameron balloons will have to pay more for materials and will have to sell their products at more expensive prices if they want to keep getting the same amount of profit * An increase in government tax would mean that Cameron balloons would have to pay more for materials and so they would have to sell their products at more expensive prices if they want to keep getting the same amount of profit * If there is a large amount of unemployment, then Cameron balloons can let go of the employees that aren’t doing their job properly, and they could get better employees. They could also make new jobs to make space for more employees. If there is a low amount of unemployment, then Cameron balloons will have to hold onto their employees and will have to train them if necessary, which will mean that it will cost time and money Environmental Constraints * Cameron balloons don’t have to worry much about the amount of noise pollution as they have a large site and the equipment they use isn’t very noisy * Air Pollution isn’t a major factor for manufacturing the balloons but Cameron balloons have to make sure that their balloons work properly and don’t cause too much air pollution when in use * Cameron balloons have come across a solution to lower the amount of waste pollution. Using their balloon fabric, they produce medical products. They could use their scrap or leftover fabric for this so they have less waste and, at the same time, more profit * Because Cameron balloons are manufacturers, they have to make sure that they don’t contribute too much to global warming Impact Of Changes In External Influences To Richer Sounds And What Is Done About It Business Competitors If one of richer sounds’ competitors cuts prices on their products then richer sounds will cut their price as they monitor competitor’s prices. They also offer a price reduction on any product if a customer finds the same product cheaper at a different store. I think it may be hard for richer sounds to do this as they will have to constantly find cheaper suppliers otherwise they may end up with losses that could end up in bankruptcy. Economic Conditions * If interest rates go higher, and if richer sounds make a loan, then they will have to pay more back to the financiers. This would put them in a big dilemma if they stopped making profits. So if interest rates go lower, then that would be the best time to make a loan * Exchange rates don’t affect richer sounds as they are only a national company * Inflation will mean that richer sounds will have to pay more for supplies and will have to sell their products at more expensive prices if they want to keep getting the same amount profit * An increase in government tax would mean that richer sounds would have to pay more for supplies and so they would have to sell their products at more expensive prices if they want to keep getting the same amount of profit * If there is a large amount of unemployment, then richer sounds can let go of the employees that aren’t doing their job properly, and they could get better employees. They could also make new jobs to make space for more employees. If there is a low amount of unemployment, then richer sounds will have to hold onto their employees and will have to train them if necessary, which will mean that it will cost time and money Environmental Constraints * Richer sounds don’t allow any sound systems to be played in the store as someone could be affected and may complain or leave the store. This doesn’t just include customers, as employees could be affected as well. People with hearing disabilities could also be affected. That is why if a customer wants to listen to a sound system, they have to go to a demonstration room, which is sound proof, to listen to it. Richer sounds help to protect peoples hearing by having warnings in their stores and also by selling ear-plugs. * Richer sounds also try to keep waste pollution low. They accept old sound systems as part exchanges for their products. This helps keeping customers’ waste low as well as putting the systems to good use. Cardboard and wood which aren’t needed are recycled * Lights, heating and all equipment are turned off at the end of the day so richer sounds don’t contribute much towards global warming * Electric forklift trucks are used at the warehouse to prevent air pollution

Product-Market Growth Matrix Essay

Introduction Pizza Hut is based in Wichita, Kansas USA 19581. A woman and her two sons created pizza recipes. From here, a family friend advised the sons to open their own Pizza Parlor. 2. Pizza Hut is one of the flagship brands of Yum! Brands, Inc. , which also has KFC, Taco Bell, A&W and Long John Silver’s under its umbrella. Pizza Hut is the world’s largest pizza chain with over 12,500 restaurants across 91 countries 3. In India, Pizza Hut has 133 restaurants across 34 cities, including Delhi, Mumbai, Bangalore, Chennai, Kolkata, Hyderabad, Pune, and Chandigarh amongst others. Yum!is in the process of opening Pizza Hut restaurants at many more locations to service a larger customer base across the country 4. Borrowing $600 from their mother, the two brothers purchased second-hand equipment and rented a small building on a busy intersection in Wichita, Kansas. The result of their efforts was the first Pizza Hut and the foundation for what would become the largest and the most successful pizza restaurant in the world 5. Pizza Hut franchisees exemplify the entrepreneurial spirit, which launched their system back in 1958. Through interest and initiative, the Pizza Hut system was able to develop new territories in the United States and overseas. Today, franchisees and joint-venture partnerships account for more than half of the Pizza Hut system’s total units. Their development on the international front is a good indication of the growth that has characterized their system. Following the opening of the first international restaurant in Canada in 1968, the Pizza Hut restaurants quickly appeared in Mexico, South America, Australia, Europe, the Far East and Africa. Today, Pizza Hut operates in more than 100 countries and territories throughout the world 6. When Pizza Hut opened its outlet in Baroda, Gujarat they firstly thought that they should make a new pizza to the recipe of the local style in order to attract the local population. g They decided to provide the pizza according to the customer’s taste of choice7. This essay aims to answering the following question: â€Å"Should Pizza Hut open a new outlet in Baroda? † 1. http://www. pizzahut. com/OurStory. aspx 2. http://www. pizzahut. com/OurStory. aspx 3. http://220. 226. 195. 78/pizzahut. co. in/about_us. php 4. http://220. 226. 195. 78/pizzahut. co. in/about_us.php 5. http://www. pizzahut. com/OurStory. aspx 6. http://www. pizzahut. com/OurStory. aspx 7. (Manager of Pizza Hut). Personal interview RESEARCH QUESTION Pizza Hut is an established brand all over India. To increase the growth of the new outlet, Pizza Hut recently set up a new market research on the outskirts of Baroda with the investment of __ Basically, Pizza Hut firms in India send Managers to spread proper awareness about their new outlet among the customers through different types of advertising and keep the customers informed about their advancements in current outlets 10. Commercially, I expect that the opening of the new branch will lead to an increase in sales in Baroda, Gujarat, and could increase the market share of Pizza Hut. For this reason, they want to be able to successfully market their new firm when it is commercially launched. As previously mentioned, to increase its growth and successfully market their upcoming outlet, Pizza Hut has been reviewing various promotion strategies like price reduction, to increase the price in their marketing budget and increase in number of staffs 11. So increasing the production by opening the new outlet and to increase the number of staff to work in both of the outlets is a strategy that Pizza Hut is strongly considering in order to increase their growth in the domestic market 12. 8. (Manager of Pizza Hut). Personal interview 9. (Manager of Pizza Hut). Personal interview 10. (Manager of Pizza Hut). Personal interview 11. (Manager of Pizza Hut). Personal interview THEORETICAL FRAME WORK The Growth of a business can be measured in many different ways such as assets, sales revenue, operating profit, market share, value added, and number of employees 13. As information of pizzas is involved, Pizza Hut believes that what they bring new in the market is not compared with any of the products of any another firm which is selling pizza’s14. I commercially expect that the opening of the new firm will lead to increase in sales in Baroda, Gujarat, and could increase the market share of Pizza Hut. Due to this, they want to be able to successfully market their new firm when it is commercially launched. Pizza Hut aims to convince the customers to set down their new business, (target market) 15. The other promotional method used by Pizza Hut and to spread the awareness about their new outlet is to do market research. I did the market research for Pizza Hut so that they can locate their new outlet where there are more potential consumers. High income group was also asked about the opening of a new outlet, before it is brought up in the market. Pizza Hut believes that the methods used to research on opening a new outlet take hold of the attention of the customers for long time, so that they can visit the outlet frequently16. For reasons mentioned above, growth is widely regarded as the most favorable method to increase the profit level. 12. http://www. tutor2u.net/business/presentations/strategy/businessgrowth/default. html 13. (Manager of Pizza Hut). Personal interview 14. _________ 15. (Manager of Pizza Hut). Personal interview 16. (Manager of Pizza Hut). Personal interview METHODOLOGY To reach a suitable conclusion, an in-depth qualitative and quantitative analysis shall be conducted by using different business tools to the primary data as well as the secondary data collected. The primary data contains the interview of the Manager of the Pizza Hut outlet which already exists, the opinion of the customers who visit the exiting outlet and a few other people. Market research: This will contain the content of the market research and what it entails. This was conducted by me. Analysis of market research: This will contain the graph and an explanation about how many people will visit the new outlet (assumption) from the old outlets daily earning. Swot analysis: This will contain the strength, weakness, opportunity, and threats of the business for opening the new outlet. Ansoff’s matrix: A model which identifies growth strategies for a business and it is based on an analysis of their products and their market. Pest-g: This will identify the political, economical, social and technological, as well as the environmental problem of the firm. Cost analysis: Cost analysis will be conducted to find out the quantifiable and unquantifiable cost involved in increasing the personal selling. MARKET RESEARCH Market research is the collection, collation and analysis of the data relating to the marketing and consumption of the goods and the services18. Market research helps in opening the new outlet, tells us were we stand in the market and how we can improve. How many times does the customer visit Pizza Hut? |Group of people |More than once a week |Once a week |Fortnight |Monthly or less | |Family |04 |20 |45 |25 | |College students |35 |50 |36 |19 | |Above 50 |00 |05 |36 |30 | |Teenagers |40 |45 |26 |17 | (18) Here the market research data is organized according to age group. |Market research done of the location |Yes |No | | |(%) |(%) | |Sayajigunj |66 |34 | |Karelibaug |68 |32 | [pic] Here I have conducted the market research for the two different areas and I have come to a conclusion that in Karelibaug there are 90% of people saying yes to open the new outlet 20. This is due to one outlet of Pizza Hut not providing delivery services to distant areas21. So if it is in that area then many people can visit the outlet and this will give more profit to Pizza Hut. As people from Fathegunj, Sayajigunj, city area and Karelibaug can visit as it will be nearer to them 22. 17. market research done by interviewing different people 18. business studies book by Dave hall pg 147 19. interviewing different age group of people 20. People gave reason that why in these two areas. 21. Told by the people staying in that area. ANALYSIS OF THE PRIMARY DATA The finding of the market research which I have done for Pizza Hut will be analyzed to identify specific market attributes such as the manner in which the customer will respond more. In addition to this, it will identify important information such as the effectiveness of the market research results given by the customers will be discovered. From this data, it will be possible to judge the weaknesses of Pizza Hut. Recommendations will then be made by me on methods which Pizza Hut can adopt to overcome these weaknesses. Once Pizza Hut overcomes these weaknesses, it will have a better chance to successfully market their new outlet, and at the same time increase the sales from their current outlet. The graph below compares the frequency of teenagers who visit Pizza Hut as opposed to college students. [pic] 22 The ratio of college student is more than teenagers23. This means that on an average, college students visit Pizza Hut more compared to the teenagers. This graph tells us how many families and those above 50 wish to go to Pizza Hut. [pic]24 22. market research done by interviewing different people 23. (Manager of Pizza Hut). Personal interview 24. market research done by interviewing different people SWOT ANALYSIS Swot analysis: swot analysis is an analysis of the internal strength and weaknesses and the external threats and opportunities that Pizza Hut faces. The swot analyses will illustrates how the external opportunities and the threats can be matched with the Pizza Hut’s internal strength and weaknesses to result in a set of possible strategic alternative. This would identify Pizza Hut’s distinctive competencies and the opportunities that the Pizza Hut is not currently taking a due to lack of appropriate resources swot means : S-strength W-weaknesses O- Opportunities T-threats Strength(S): these are the things which I observed, Pizza Hut and their staff do and which is the strength for them: They are well known for their pizzas 26. They provide good quality, taste and quick service 27. Their good service; grooming, cleanliness, and good interaction with the customers make customers want to visit them again 28. Due to their good taste and grooming, the other domestic pizza outlets try to compete and learn from Pizza Hut 29. Reputed brand, market excepted very easily, Due to the above, Pizza Hut makes good profit30. Pizza Hut has the ability to provide it’s customers with deals, offers and specials so that they can save money and get more value. This is a strength for the organization as it makes customers purchase more while receiving more value for their money. Customers use these vouchers and specials when ordering in bulk or for everyday orders. Weaknesses (W): these are the things which I observed and Pizza Hut does poorly and in which they can be affected are: During the weekends, Pizza Hut is full of customers, during that time the service is poor 31. There is little to no place for the people to sit who are waiting to be seated32. Availability of other multinational outlets like Mac Donald and Dominos will be the competitors of Pizza Hut too. 33 Opportunities (O): the directions which the business could take in future like: By opening a new outlet there will be an opportunity for growth of the business and development for employees34. If a person was previously employed by Pizza Hut and has passed the Pizza Hut course with the appropriate certificate, then they are able to receive double their salary35. Pizza Hut is a branded and a multi-national chain, therefore it allows staff salaries to be double that which is offered to other staff in other company’s36. Threats (T): the threats to a business arise from the activity of the competitors and failing to take opportunities like: Pizza Inn is the domestic pizza outlet in Baroda; both of them are doing very good profit-wise therefore Pizza Inn is a threat for Pizza Hut37. Pizza Inn is a well-known organization to the Baroda community as it also provides good quality and taste and this is a threat to Pizza Hut as this is one of Pizza Hut’s strengths. 25. business studies book by Dave hall pg 38 26. http://www. tutor2u. net/business/strategy/SWOT_analysis. htm 27. (Manager of Pizza Hut). Personal interview 28. (Manager of Pizza Hut). Personal interview 29. (Manager of Pizza Hut). Personal interview 30. (Manager of Pizza Hut). Personal interview 31. (Manager of Pizza Hut). Personal interview 32. (Manager of Pizza Hut). Personal interview 33. (Manager of Pizza Hut). Personal interview 34. interview taken while doing market research 35. (Manager of Pizza Hut). Personal interview 36. (Manager of Pizza Hut). Personal interview 37. (Manager of Pizza Hut). Personal interview 38. (Manager of Pizza Hut). Personal interview THE ANSOFFS MATRIX The ansoff matrix: The Ansoff Growth matrix is a tool that helps businesses decide their product and market growth strategy38. Ansoff’s matrix will allow the firm to consider the alternatives open to it for entering a new market or entering new product into the market39. Product | |Existing |New | |Existing |Market penetration |Product development | |New |Market development |diversification | Market Market penetration: market penetration is used to achieve the growth in the existing market with the existing product40. Market penetration uses the marketing mix to push the product which is gaining as much as market share and as quickly as possible41. Market penetration seeks to achieve four main objectives: Increase usage by existing customers, maintain or increase the market share of current products42. Pizza Hut is the branded outlet so that people use the substitute outlet less (Pizza Inn, u s pizza, Uncle Sam’s Pizza, and Dominos). Pizza Hut encourages customers to use their outlet more regularly by providing new taste to the customers43. Product development: this is concerned with marketing new or modified products in the market for the customers 44 like: Normal pizzas intend to act as a replacement for the new product which will be introduced45. Market development: this involves the marketing of the existing product in the new market such as: As Pizza Hut has one outlet already in the market, they will open a new outlet in Baroda but in a different area. They will introduce some new products when they open their new outlet. However, they will need to continue the marketing of their old and classic products along with the new products46. Diversification: this will occur when the product is developed for the new market. Diversification allows a business to move away from the trust upon the present market and product47. 38http://www. tutor2u. net/business/strategy/ansoff_matrix.htm 39oxford study course book by jo toy pg 32 39. http://www. tutor2u. net/business/strategy/ansoff_matrix. htm 40. business studies book by Dave hall pg 239 41. oxford study course book by jo toy pg 32 42. http://www. tutor2u. net/business/strategy/ansoff_matrix. htm 43. (Manager of Pizza Hut). Personal interview 44. (Manager of Pizza Hut). Personal interview 45. Manager of Pizza Hut). Personal interview 46. business studies book by Dave hall pg 239 PEST –G ANALYSIS Pest g: this will look at the external environment and the global factors that may or will affect a business. It can provide a quick and visual representation. It is usually divided into five external influences on a business-political, economic, social, and technological and green46. Political: this is concerned with how political developments, regionally, nationally and internationally might affect a business’s strategy47. Political development is not so relevant in this instance as Pizza Hut has an existing established branch which is not affected by this external factor, the political issues are not so important because they do have the outlet in India and Baroda. For opening the new outlet government factors are not important as it already has opened one outlet48. Economic: this might include the analysis of a variety of economic factors and their effect on business they include: consumer activity, economic variable, government policy, the effect of change in product and labor markets49. Pizza Hut’s outlet which is Baroda, Gujarat – has competitors in Baroda, Gujarat50 however, these are not Pizza Hut branches – they are other competitors such as Dominos and Pizza Inn. These have an economic external influence as it affects the consumer activity as customers may prefer to go to Dominos if there is better service, quality and price offered. The new place suggested trough market research, there mainly the people with their families and above 30 will visit. It is not that the youth’s wont visit but there are less youth’s in that area compare to the area where the current Pizza Hut is located. Social: how is Pizza Hut affected socially? It is not likely that Pizza Hut will be affected socially as each age group visit’s Pizza Hut51. Due to the location of the old Pizza Hut site (located near commercial places) it attracts a lot variety of consumers. The new site will be located in a suburb where there are families therefore the market will be families. When a whole family eats a meal at Pizza Hut, they tend to splurge on extras such as drinks and sides. This is positive for the organization in terms of profit. However, in Karelibaug, families won’t come daily or once a week to have pizza’s so it can be affected socially. Generally in the new outlet older segment people will visite. Technological: Businesses operate in a world of rapid technological change. The organization needs to regularly review the impact of new technologies upon their activities. The product can become old-fashioned quickly. The production method can become out of date52. Pizza Hut looks that how they are different from other firms such as Pizza Inn, Domino’s pizza, us pizza and many other domestic outlets for pizza’s. Even Mac Donald’s is a competitor. One technological factor which could effect the environment is how Pizza Hut creates its products such as the production line in which a pizza is made. 47. business studies book by Dave hall pg 38 48. business studies book by Dave hall pg 38 49. (Manager of Pizza Hut). Personal interview 50. business studies book by Dave hall pg 38 51. (Manager of Pizza Hut). Personal interview 52. (Manager of Pizza Hut). Personal interview53. business studies book by Dave hall pg 38 COST ANALYSIS Cost analysis is currently a some what controversial set of methods in program of evaluation one reason for the controversy is that these terms cover a wide range of method, but are often used interchangeably. There are two types of cost associated with hiring new place. They are fixed cost and variable cost. Both these cot will be identified to check the financial growth of the undergoing new outlet. Both are classified as below: Fixed cost Hiring charges foe the new place Salary of the staff Minimum hiring charges of telephone. Variable cost Production cost Office usage Approximately amount of profit for the new outlet May by through which you will be able to fine out pbit (profit before interest and tax), pbt (profit before tax), pat (profit after tax). | | |Per month |Per annum | |Sales | |1350 |16200 | |- variable | |60 |720 | | |contribution |1290 |15480 | |- fixed cost | |45 |540 | | |PBIT |1245 |14940 | |- interest | |78 |940 | | |PBT |1167 |14000 | |- tax | |350 |4200 | | |PAT |817 |9800 | 55 From the above assumption we can conclude that profit on pbit is approximately equals to 65. 60% |1260 |720 | |100 |? | |= 57. 14 | This is the variable cost |1260 |540 | |100 |? | |= 42. 58 | And this is the fixed cost. Variable cost of new outlet is higher than its fixed cost about 14. 12. Contribution of new outlet is about 96% which can be calculated by following formula: |Sales |contribution | |16200 |15480 | |100 |? | |= 96 | 56 Variable cost depends upon number of units of new outlet but the fixed cost is fixed. Cost may also be defined in different class For example: production cost office cost selling and distribution cost We can include raw material cost for the pizza’s and service cost for the pizzas. In production cost all the administration expense and legal and professional charges in office expense. We can bifurcate the transportation of the delivery man and advertisement expenses as selling and distribution charges. Selling and distribution charges can depend on number of unit sold and cost up till cost of goods sold always depends on goods sold57. 55. (Manager of Pizza Hut). Personal interview 56. (Manager of Pizza Hut). Personal interview 57. (Manager of Pizza Hut). Personal interview INVESTMENT APPRAISAL Investment appraisal is the evaluation of an investment project to determine whether or not it is likely to be worthwhile. It is essential to appraise the investment Pizza Hut will undertake and to establish weather it is going to be beneficial. Below are the techniques, which will assist appraising the investment: †¢ Pay back period and †¢ Net present value Pay back period This technique assesses the number of years it will take foe the Pizza Hut to recover all their initial costs. This is a very simple tool as it ignores most of the costs the firm would incur due to opening a new outlet. The cash flow is also an approximate estimate when there are too many variable then Pizza Hut cannot control. They assume that they have more customers and 10% more profit throughout the year than what they had the previous year. There were a few assumptions made for the cash flow. These were that the machine they used to make pizza’s worked at 100% capacity and all products were sold. |Pay back period for the new outlet | |Year |Net cash flow | |0 |-10,00,000 | |1 |2,00,000 | |2 |6,00,000 | |3 |3,00,000 | |3,00,000 |12 months | |2,00,000 |? | |= 8 months | You can get 2,00,000 in 8 months so our net pay back period for investing RS 10,00,000 in new outlet is 2 years and 8 months. Analysis of pay back period. The pay back technique has shown us that it takes 2 years and 8 months to pay back for the new outlet. However, we learn form the market research and swot analysis that there are mainly people above 35 hence it would be smarter from them to do some thing which might attract the youth from other areas and influence them to visit that outlet too. Net present value Net present value incorporates the principle of time value of money by converting payments at different times to the equivalent values at the common reference time. The discount factor used is 4% as the interest they could have got from the bank currently is 4%. I then did NVP. |Year |Net cash flow |Discount factor 4$ |Present value | |0 |-10,00,000 |1 |10,00,000 | |1 |2,00,000 |0. 9615 |1,92,300 | |2 |6,00,000 |0. 9246 |5,54,760 | |3 |3,00,000 |0. 8890 |2,66,700 | Analysis of net present value The new outlet will generate ____ amount after 5 years. ORGANIZATIONAL CHANGES To effectively deal with the increase in the growth by expansion, it is necessary for there to be some internal changes. It is very necessary that the staff’s grooming should be done properly, so that they can serve the customers in a professional manner. When they open their second outlet from a single, Pizza Hut will have to keep some one on whom they can trust and can rely on and they have to shift a few staff from the present one to the opening one. As they opening a new outlet, they are turning from one into two outlets. Due to this the position of many of the staff’s have been will be changed. This change does not affect their work, they have an effective communication channels among the employees. This could be in the form of giving the staff a proper atmosphere in which they can settle easily, the changes in the outlet and the goals that the Pizza Hut wants to attain. RECOMMENDATION Starting up the new outlet, initially it will not give them that much profit but it will definitely give some. For this: 1. Pizza Hut should shift few of their staff and of course one of the leader to supervise from the existing outlet to the one which will open in the near future. 2. They should appoint few new staff for the existing outlet and also foe the future’s outlet so that the one who are new in the new outlet can get t know more from their seniors who are shifted from the existing business. 3. For marketing about their new outlet they should restructure they method in which the do the marketing. 4. The market research was done on few people in Baroda, Gujarat, and not in the whole of Baroda. So the extensive market research needs to be conducted across the whole Baroda, Gujarat to get the proper kind of information about the location. CONCULSION The report shows that Pizza Hut should pen the new outlet in Baroda, Gujarat, India. If Pizza Hut increases their staff, then it would be in a better position to serve the customers and if they shift few of their trained staff and give training to the new staff to whom they are going to appoint then they would also be in the better position. They should also shift one of the managers to the new outlet so that in case if any problem occurs then they will be able to handle it. The financial aspects of the undertaking are not the problem for the Pizza Hut as it is in a strong financial stage. But the recruitment of the new staff cold affects the staffs. The environment and the working portfolio of the staffs will be changed as Pizza Hut will reconstruct the marketing set-up. So before employing the new staff Pizza Hut should let the old staff settle into their working environment. As previously said, the personal interview were only conducted in Gujarat, and the result of this only represented he view of customers from Gujarat. Hence, the further market research needs to be done to get a broader perspective on this study. The indirect costs associated with the undertaking the project will have to ascertain. As previously mentioned, one indirect cost is that a large recruitment could lead to a decrease in the motivation of the existing staffs. Other indirect cost could be in the form of the training program for the new recruits to a specialist company, so that it is done efficiently. If the new recruits do their job well, serve the customers in the proper way, follow the training properly, are groomed very well and give the best service then this would motivate the customers to visit them again. Graph showing the frequency of visits to Pizza Hut by college students and teenagers 0 10 20 30 40 50 60 More than once a week Once a week Fortnight Monthly or less time period College students Teenagers graph showing the frequency of visit to Pizza Hut by families and people above 50 0 10 20 30 40 50 More than once a week Once a week Fortnight Monthly or less time period Family Above 50.

Breaking Bad Blue Crystal Meth Rock Candy Recipe

Have you ever wondered what AMC used for crystal meth in Breaking Bad? Walts famous blue crystal meth is rock candy, not drugs! Here is a recipe to make your own blue crystal candy, perfect for a Breaking Bad party or snacks while watching the show. Of course, you can make the candy any color, flavor it, or even make it glow under a black light. Blue Crystal Ingredients You only need a few common cooking ingredients for this project: 3-3/4 cups sugar1-1/4 cups light corn syrup1 cup waterblue food coloring (or whatever color you like)1/2 to 1 teaspoon flavoring, such as vanilla, lemon, or cherry flavoring What To Do If you have a candy thermometer, be sure to use it. Otherwise, watch carefully for any darkening or browning of the sugar, which indicates youre getting the mixture too hot. Grease a cookie sheet. You can use butter, shortening, or non-stick spray.Stir the sugar, corn syrup, and water together in a pan over medium heat.Bring the mixture to a boil and continue boiling for 3 minutes.Stir in food coloring and flavoring, if desired.This is the part where the candy thermometer comes in handy. Increase the temperature to 300 F. The goal is to melt the sugar and harden the candy, but not carmelize (brown) it. Once the mixture reaches the temperature, remove the pan from heat.Pour the hot mixture onto the greased cookie sheet. Be very careful! The candy is extremely hot and sticky at this point.Allow the crystals to cool completely. Use a mallet or hammer to break the crystals into pieces.Store your blue crystals in an airtight container, since humidity will make them sticky. To keep the crystals from sticking to each other, you can spritz them with nonstick cooking spray or dust them with powdered sugar. Glowing Blue Crystals If you want blue crystals that glow blue under a black light, replace the water in the recipe with tonic water. The quinine that produces the blue glow has a distinctive flavor, which you may like or may wish to mask with another flavoring.